Cumbria to be Adventure Capital UK by 2018

Cumbria and the Lake District is already the 'go to' destination for climbers, walkers, mountain bikers and outdoor swimmers, it has the highest mountain, longest lake and the deepest water. Cumbria is regarded as the birthplace of rock climbing and Cumbria Tourism wants Cumbria to be "recognised as the Adventure Capital UK by 2018 with [...]